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For trade suppliers

Reach vetted trades as a builders' merchant

Trade counters live or die on the accounts that come back every week. The hard part is being found by a builder who has just won work near you, at the point they are deciding where to open an account rather than six months later. Pinnacle lists your merchant where vetted tradespeople are already looking, and where homeowners running work here look too.

List your merchant

Listing is by application. We check who you are before anything goes live, and we talk you through what a listing costs before you commit to it.

Why Pinnacle exists

Cowboy builders have cost homeowners their savings and good tradespeople their reputation. Most platforms check the company rather than the person behind it, so the ones who turn up and do the work properly get tarred with the same brush.

Pinnacle vets the individual. Our founder, Graham Nash, has spent 25 years helping families rebuild after they were let down, more than 500 of them, sometimes out of his own pocket. That standard is why tradespeople join, and it is why the businesses listed beside them are checked too.

For you that matters in a practical way: every trade reading your listing has been vetted before they got here, on ID, insurance, qualifications and references, and homeowners running projects on Pinnacle see it too. It is a smaller audience than a directory you can buy your way into, and a considerably better qualified one.

Graham's story

Who you would reach

  • Builders and groundworkers starting extensions and new builds, who need an account open before the first delivery.
  • Small firms who have outgrown retail sheds and want trade pricing, a delivery slot and someone who answers the phone.
  • Small builders buying for a homeowner who is running their own project, which is common on windows, kitchens and anything bespoke.

How a listing works

Being listed is being findable, not being sold for. Nobody is sent your details without asking for them.

  1. Apply

    Tell us what you supply, where you are and how far you deliver or travel. It takes a few minutes.

  2. We check you

    Your company registration, your trading history and anything you have told us you hold. A person does this, and rings you to go through it: anything you hold that the form has no box for, a licence, a registration, a scheme membership, is told to us on that call. We come back to you either way.

  3. Your listing goes live

    You appear in the directory under the categories you cover, to anyone searching near you.

  4. They ask for your details

    A vetted tradesperson, or a homeowner running a project here, reads your listing and asks for your contact details. That is the point at which you hear from them.

  5. You take it from there

    The conversation is yours. We do not quote for you, take the order, or add anything to what you charge.

What we check

Your company registration and trading history through Companies House, the categories you say you cover, and how far you deliver. We record what you tell us and check it against the public record before your listing goes live.

Being checked is the point of the directory. A trade choosing a supplier here knows somebody looked, which is not something they can assume anywhere else, and it is why we would rather list fewer businesses properly than many on trust.

More about our checks

What is coming

We record how many times somebody asked for a listed business's details, because that is the figure that means something rather than how many times a page happened to show you.

We are building a view for suppliers that will show you your own. It is not live yet, and we will tell you when it is rather than counting it as a reason to join today.

Homeowners running projects can search the directory too.

Questions trade suppliers ask

Do I get orders through Pinnacle?

No, and we will not pretend otherwise. Pinnacle lists you where vetted tradespeople search, and homeowners running projects here search the same directory. Both contact you directly. What happens after that is between you and them, on your own terms and your own credit.

How do people find my merchant?

Vetted tradespeople search the directory by category and by how near you are to them, and homeowners running projects here search it the same way. Your listing shows your name, the categories you tick, a link to your website and your distance from them, and they ask for your contact details when they want to get in touch.

Do you take a cut of what I sell?

No. Nothing you sell through a contact made here is commissionable, and we do not sit between you and the account.

We have several branches. Is that one listing?

Tell us when we call. Branches in genuinely different areas are worth listing separately so each one shows up for the trades near it, and we will talk it through with you before anything goes live.

Plant hire

Skip hire

Scaffolding

Ready?

Apply, and we will take it from there.

Applying starts the checks. It is not an instant yes, we tell you where you stand either way, and nothing goes live until you have agreed to it.

List your business