For trade suppliers
Web developers: reach trade businesses as customers
Trades are a difficult audience to reach and an easy one to keep. They rarely respond to cold outreach, they ask each other who they used, and once a site is working they stay for years. Pinnacle lists you where those businesses already are, at the point they are thinking about how they look to customers.
List your studioListing is by application. We check who you are before anything goes live, and we talk you through what a listing costs before you commit to it.
Why Pinnacle exists
Cowboy builders have cost homeowners their savings and good tradespeople their reputation. Most platforms check the company rather than the person behind it, so the ones who turn up and do the work properly get tarred with the same brush.
Pinnacle vets the individual. Our founder, Graham Nash, has spent 25 years helping families rebuild after they were let down, more than 500 of them, sometimes out of his own pocket. That standard is why tradespeople join, and it is why the businesses listed beside them are checked too.
For you that matters in a practical way: every trade reading your listing has been vetted before they got here, on ID, insurance, qualifications and references, and homeowners running projects on Pinnacle see it too. It is a smaller audience than a directory you can buy your way into, and a considerably better qualified one.
Graham's storyWho you would reach
- Vetted tradespeople who have won enough work to need a proper site and have been getting by on a social page.
- Trade businesses that have grown past one van and need the firm, rather than the owner, to be what a customer finds.
- Established firms replacing something built years ago that no longer works on a phone, which is most of the enquiries in this category.
How a listing works
Being listed is being findable, not being sold for. Nobody is sent your details without asking for them.
Apply
Tell us what you supply, where you are and how far you deliver or travel. It takes a few minutes.
We check you
Your company registration, your trading history and anything you have told us you hold. A person does this, and rings you to go through it: anything you hold that the form has no box for, a licence, a registration, a scheme membership, is told to us on that call. We come back to you either way.
Your listing goes live
You appear in the directory under the categories you cover, to anyone searching near you.
They ask for your details
A vetted tradesperson, or a homeowner running a project here, reads your listing and asks for your contact details. That is the point at which you hear from them.
You take it from there
The conversation is yours. We do not quote for you, take the order, or add anything to what you charge.
What we check
Your company registration and trading history, and the services you list. This is one of the few categories here where your own site is the portfolio, so we look at it before your listing goes live.
Being checked is the point of the directory. A trade choosing a supplier here knows somebody looked, which is not something they can assume anywhere else, and it is why we would rather list fewer businesses properly than many on trust.
More about our checksWhat is coming
We record how many times somebody asked for a listed business's details, because that is the figure that means something rather than how many times a page happened to show you.
We are building a view for suppliers that will show you your own. It is not live yet, and we will tell you when it is rather than counting it as a reason to join today.
Homeowners running projects can search the directory too.
Questions trade suppliers ask
Is a trade audience worth listing for?
That is your call to make, not ours. What we can tell you is that the businesses in this directory are running real jobs and have been checked before they got here, which is not true of most lists you can buy.
Do I get introduced to members?
No. You are listed, and members find you and get in touch. We do not sell your services to them or pass your details on unprompted.
Can I list other digital work?
Tick every category that fits. If it is mostly marketing rather than build, the marketing category is the better one, and we would rather you were in the right one than in both.
Who sees my listing?
Vetted tradespeople searching the directory, ordered by how near you are to them. Remote work is normal in this category, so choose nationwide on the form if distance does not matter to you.
Other trade suppliers we list
Ready?
Apply, and we will take it from there.
Applying starts the checks. It is not an instant yes, we tell you where you stand either way, and nothing goes live until you have agreed to it.